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Frequently Asked Questions
FOR CUSTOMERS
Theodent is a premium fluoride-free oral-care brand built around proprietary Rennou™ technology. The current European range includes Theodent Classic, Theodent Kids and Theodent 300.
Rennou™ is Theodent’s proprietary theobromine-based enamel-care technology. At its core is theobromine, a naturally occurring compound found in cacao. Rennou™ combines theobromine with calcium and phosphate and forms the technological foundation of the Theodent toothpaste range.
Yes. Theodent Classic, Theodent Kids and Theodent 300 are fluoride-free toothpastes powered by Rennou™ technology.
Theodent Classic is the everyday Spearmint formula.
Theodent Kids is a chocolate-flavoured, non-mint formula for children, teenagers and adults who prefer a non-mint toothpaste.
Theodent 300 is the premium Diamond Mint formula with the highest Rennou™ concentration in the Theodent range.
No. Theodent Kids can also be used by teenagers and adults who prefer a chocolate-flavoured, non-mint toothpaste.
Theodent Classic has a fresh Spearmint flavour.
Theodent Kids is chocolate-flavoured and non-mint.
Theodent 300 has a premium Diamond Mint flavour.
Theodent 300 has the highest Rennou™ concentration in the current Theodent range.
Yes. The current European formulas of Theodent Classic, Theodent Kids and Theodent 300 are titanium dioxide-free, gluten-free and SLS-free.
Theodent Classic and Theodent Kids are presented as vegan formulas. Refer to the individual product page for product-specific formulation information.
Fluoride-free toothpaste can be used as part of an effective daily oral-care routine, but different fluoride-free formulas use very different technologies and ingredients. Theodent is a fluoride-free toothpaste powered by Rennou™, Theodent’s proprietary theobromine-based technology combining theobromine with calcium and phosphate. Published research has investigated theobromine in relation to enamel remineralization, although the long-term clinical evidence for fluoride-free alternatives is not as established as the evidence for fluoride.
When choosing a fluoride-free toothpaste, look beyond the words “fluoride-free”. Consider the enamel-care technology, active ingredients, published research, full ingredient list, flavour, SLS content and whether the formula suits your individual needs. Theodent uses proprietary Rennou™ technology based on theobromine, a naturally occurring compound found in cacao, together with calcium and phosphate. The current European Theodent range is also SLS-free, gluten-free and titanium dioxide-free.
Theodent uses Rennou™, its proprietary theobromine-based enamel-care technology. Rennou™ combines theobromine, a naturally occurring compound found in cacao, with calcium and phosphate. This technology forms the foundation of Theodent Classic, Theodent Kids and Theodent 300, all of which are fluoride-free.
There is no single fluoride-free toothpaste that is best for everyone. When choosing one, consider the enamel-care technology, ingredients, published research, flavour and whether the formula suits your individual oral-care needs. Theodent is a premium fluoride-free option built around Rennou™, a proprietary technology combining theobromine with calcium and phosphate. The current European range includes Theodent Classic, Theodent Kids and Theodent 300.
Theodent is differentiated by Rennou™, its proprietary theobromine-based enamel-care technology. Rather than simply removing fluoride, Theodent uses theobromine, a naturally occurring compound found in cacao, together with calcium and phosphate. All current European Theodent Classic, Kids and 300 formulas are fluoride-free, SLS-free, gluten-free and titanium dioxide-free.
Theobromine is being studied as a fluoride-free enamel-care ingredient and has been investigated for enamel remineralization and apatite crystal formation. Theodent uses theobromine as the key ingredient at the core of Rennou™ technology, together with calcium and phosphate. Research on theobromine is promising, but it should not be described as clinically proven to be superior to fluoride or as an equivalent replacement in every dental situation.
Scientific studies have investigated theobromine-containing Theodent toothpaste in comparison with fluoride toothpastes. In an in vitro enamel microhardness study, Theodent Classic produced a remineralization effect that was not significantly different from the fluoride toothpaste tested. A preliminary clinical study in children also found that both Theodent Kids and a fluoride toothpaste produced enamel remineralization, with no statistically significant difference between the groups. A systematic review and meta-analysis of theobromine research reported enamel remineralization outcomes comparable to fluoride overall. However, results vary between studies and the long-term clinical evidence for fluoride remains substantially broader, so Theodent should not be described as scientifically proven to be superior to fluoride.
No scientific study establishes one toothpaste as the “best” fluoride-free toothpaste for everyone. However, Theodent is one of the fluoride-free toothpastes that has been directly investigated in published research. Studies involving Theodent Classic and Theodent Kids have examined enamel remineralization, enamel microhardness and other oral-care outcomes, while broader research has also investigated theobromine as an enamel-care ingredient. This published research base is one factor consumers may consider when comparing fluoride-free toothpastes.
Theodent combines a fluoride-free formula with proprietary Rennou™ technology, built around theobromine, a naturally occurring compound found in cacao, together with calcium and phosphate. Unlike fluoride-free toothpastes that are differentiated mainly by the absence of fluoride, Theodent is built around a distinct enamel-care technology that has been investigated in published research. The current European range includes Classic for everyday Spearmint care, Kids for a chocolate-flavoured non-mint option, and 300 as the premium formula with the highest Rennou™ concentration in the range. Current European formulas are also SLS-free, gluten-free and titanium dioxide-free.
WHOLESALE & B2B
Theodent Europe works with pharmacies, dental clinics, specialist oral-care retailers, e-commerce businesses, wholesalers, importers and distributors across Europe. B2B opportunities depend on the partner type, market, sales channel and intended level of cooperation. Businesses interested in carrying Theodent Classic, Kids or 300 can contact Theodent Europe to discuss wholesale, retail or distribution opportunities.
Retailers interested in selling Theodent in Europe can apply directly through Theodent Europe. Suitable partners may include pharmacies, dental clinics, oral-care retailers, premium lifestyle stores and e-commerce businesses. Approved retail partners can access B2B pricing and product information for Theodent Classic, Kids and 300, subject to the applicable commercial terms for their market.
Businesses interested in becoming a Theodent distributor or importer should contact Theodent Europe with information about their company, territory, sales channels and market experience. Distribution opportunities are evaluated by market and partnership potential. Where appropriate, Theodent Europe can discuss territory, commercial terms, product range, launch strategy and partner support.
Exclusive or protected distribution opportunities may be available in selected European markets, depending on the territory, existing partner structure, sales potential and proposed market-development plan. Businesses interested in exclusive Theodent distribution should contact Theodent Europe with information about their company, country, sales channels and expected annual volumes. Each opportunity is reviewed individually.
Theodent wholesale prices and minimum order quantities depend on the partner type, market, order volume and level of cooperation. Retailers, pharmacies, dental clinics, e-commerce businesses and distributors can request current B2B pricing directly from Theodent Europe. Larger distribution partnerships may have separate commercial terms based on territory and projected volume.
Yes. Pharmacies and dental clinics can apply to retail Theodent products in Europe. Theodent Classic, Kids and 300 can be offered as premium fluoride-free oral-care products, subject to the applicable commercial terms and local market requirements. Dental clinics may also use Theodent as part of their professional product offering and patient recommendations where appropriate.
Yes. E-commerce retailers and online stores can apply to become approved Theodent retail partners in Europe. Theodent Europe works with suitable online retailers that can present the brand, products and pricing in line with agreed commercial and brand guidelines. Interested businesses should provide information about their website, target markets and sales channels when applying for a B2B account.
The current European Theodent range available for B2B cooperation includes Theodent Classic, Theodent Kids and Theodent 300. Classic is the everyday Spearmint formula, Kids is a chocolate-flavoured non-mint option, and 300 is the premium Diamond Mint formula with the highest Rennou™ concentration in the current range. Product availability, pack sizes and commercial terms may vary by market and partner type.
Theodent Europe develops retail, wholesale and distribution partnerships across European markets. Availability for new partners depends on the country, existing partner arrangements, sales channel and type of cooperation requested. Retailers, pharmacies, dental clinics, importers and distributors can contact Theodent Europe with their target country or territory to confirm current partnership opportunities.
Theodent Europe supports approved retail, wholesale and distribution partners with product information, brand materials, scientific information about Rennou™ and theobromine, and guidance for presenting Theodent in their market. The level of commercial and marketing support depends on the type of partnership, territory and planned sales activity.
Product samples, product information and selected marketing materials may be available to qualified prospective partners. Pharmacies, dental clinics, retailers, importers and distributors can contact Theodent Europe with information about their business, market and intended cooperation so the appropriate materials can be discussed.
Businesses interested in Theodent wholesale, retail, import or distribution opportunities in Europe can submit a request through the Theodent Europe B2B inquiry form. Please include your company name, country, website, business type, sales channels, target market or territory, and whether you are interested in retail, wholesale, import or distribution. The Theodent Europe team will review your inquiry and contact you regarding available partnership opportunities.
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